The Second American Revolution Essay Example | Topics and Well Written Essays - 1500 words

The Second American Revolution - Essay Example The slavery, which was practiced from the British colonial period and it had an end by the proclamation of freedom and liberty by the president Abraham Lincoln in 1863. Abraham Lincoln who considered as the true revolutionist, who played a crucial role in designing the final outcome of the Civil War which was the liberty and justice to all and everyone get the freedom and happiness and the union of the states which divided before the Civil War and formed new independent confederate. Abraham Lincoln, the known opponent of the slavery elected as the president of the United States of America, and which raise alarm the threat to the practice of slavery, which is carried from the British colonial period. Before take oath as president, the thirteen southern state together form a new state and re-united from the constitution of the United States of America which was upheaval task put forward to him as President. We, the people of the State of South Carolina, in conventi... people of the State of South Carolina, in convention assembled, do declare and ordain, and it is hereby declared and ordained, That the ordinance adopted by us in convention on the twenty-third day of May, in the year of our Lord one thousand seven hundred and eighty-eight, whereby the Constitution of the United States of America was ratified, and also all acts and parts of acts of the General Assembly of this State ratifying amendments of the said Constitution, are hereby repealed; and that the union now subsisting between South Carolina and other States, under the name of the "United States of America," is hereby dissolved".1 The South Carolina was the first state to passes the ordinance to secede from the constitution of United States of America. In 1860 the people of the South Carolina assembled for the convention of re-union from the constitution of United States of America and passed the ordinance to dissolve from the constitution and perform as an independent state. Followed by South Carolina, other seven states decided to dissolve from the United State of America and later they formed a new state Confederate States of America and Jefferson Davis named as the president of the state. Later the state Virginia and other four states also joined in the new state Confederate States of America. After the formation of confederate State of America, the southern state confederation seized the Federal fort forcefully even though the president Buchanan, the predecessor of Linclon, had refused it. Later Abraham Lincoln inaugurated as the president of United States of America, he recaptured the fort from Confederate after the heavy bombardment in that area which is considered as the beginning of the Civil War between the southern and northern states of America and also

The underground world of commercial sex (Real Stories of Prostitution Essay

The underground world of commercial sex (Real Stories of Prostitution in America) - Essay Example Prostitution comes into different forms. It can be in a form of escort service, massage parlours onto the internet, or clubs like the Bunny Ranch. One thing deeply interrelated with prostitution is drug addiction. Most women sex workers depend on drug to be able to work as a prostitute or a hooker. When we talk about this topic, I must say that it is very important to pay consideration to the women and their sides of story. Sometimes we judge them directly for what they are or their profession, but not for who they really are. Some of these women, like those interviewed by Diane Sawyer, are victims of society. A lot of these girls are young who were systematically abused, who ran away from home, who need money, and are very vulnerable to promises that this so called profession can offer. But they stick to the job to live. This means that it is not in their free will that they wanted to have a job like this. They resort to drugs to forget who they are and just do the job to support th em. When they are on duty, they have to forget who they are and fulfil their customers’ fantasies, even if that means pretending to be their pretty nice little girlfriends and whatever they desire. It is just so sad that these women are more likely to get arrested than the johns who pay them.

Syrian Unrest Essay Example for Free

Syrian Unrest Essay The Syria unrest, which has been going on since March of 2011 is an uprising by a rebel group against a governing party in Syria. The main objectives of the rebels are to overthrow current president, Bashar-al-asshad. In April of 2011, the president deployed the army, still loyal to president asshad whose family lineage has been ruling Syria for decades, to open fire on any protesters. The rebels, in retaliation, formed their own group of armed troops mainly consisting of ex-soldiers and weapon users. The clashes now happen in no particular area but in several parts of the country. The president terms the rebellion group â€Å"as armed terrorist groups and foreign mercenaries. The protesters have received aid and support from many foreign nations including the United States of America and many Arab nations. The Arab league suspended Syria’s membership in their constituency because of the government’s response to the matters at hand. It was recently brought to light by the United nations in the start of 2013 that the total number of casualties involving this situation exceeded 60,000. Half of these are assumed to be civilians. In a chance to get away from the war and destruction, To seek refuge several local Syrians have fled to neighbouring Arab nations and are warmly welcomed by these nations. However, it is said that the captured rebels have been subjected to high levels of mental and physical torture. Tens of thousands simple civilians as well have been imprisoned as security measures by the government forces. The Syrian unrest has gotten from bad to worse with unrest that, at the moment, seems to not be going anywhere. The only hope of the Syrians to get back their country and their nation is to have an external source taking drastic measures to repair the irreparable damage.

Mini Bran Re positioning Analysis

Mini Bran Re positioning Analysis According to the book Strategic brand management by Kevin Lane Keller (2008) , Identifying and creating brand positioning is the first and important stage of the strategic brand management process. Positioning effects on a founding benchmark and works toward building a strong brand by helping marketers to design, to implement, to solidify or to sustain brand associations. Aaker ( ) also supports the idea that the brand position can offer clear direction to a communication program implementation. To establish the position of a brand, the concept of it should be clearly defined. Criticism of the literature reveals numerous meanings and clarification of positioning. Sekhar, (1989) states that the concept of positioning developed from research on market segmentation and targeting. Kotler (2003, p. 308) defines brand positioning as the act of designing the companys offering and image to occupy a distinctive place in the mind of the target market. The end result of positioning is the succe ssful creation of a customer-focused value proposition, a cogent reason why the target market should buy the product. Arnott (1992, 1993) parallels the idea by stating that positioning is, correlated to the rivalry, management attempt to adjust the tangible features and the intangible views of a marketable contribution. Furthermore, Kapferer, (2004, p. 99) emphasises on the distinctive characteristics that make a band different from its competitors and alluring to the public. In addition, Sengupta (2005 ) enhances the term of perception that indicate the core of the brand in terms of its functional and emotional benefit in the decision of customer. Also, it is shown as points in perceptual space and think up a product class. In essence, Keller outlines the idea behind the concept of brand positioning that involves four aspects; target market identification, the nature of competitors, the ideal of points of parity, and the points of difference. Identifying target market is crucial part in establish a robust positioning because dissimilar segment may have diverse brand knowledge structure or perceive the same brand in different way vary by own attitudes, beliefs, and experience. The target customer can be classified as descriptive (customer-oriented), which associated to the kind of customer or behavioral (product-oriented), which related to how customers consider of or utilizes the brand or product. The behavioral side is more significant to comprehend brand position due to stronger strategic implication. Decided type of target can, then, implicitly sketches the nature of rivalry because businesses usually target that same segment in terms of category membership. Once the appropriate competitive frame of reference for positioning has been formed, the correct points of parity (POPs) and points of difference (PODs) are able to make. Point of parity (POPs) are characteristics or benefits that may mutual with other brands separated into two forms: category and competitive. Category point of parity is a standard association expected by customers to show the credibility of companies. Competitive Point of parity are associations designed to abolish rivalry Point of difference. It is used when firms want to break even the area that competitors are attempting to seek an advantage and achieve advantages in some other areas. To illustrate, to enter in the fast food industry, there are key elements that help customers to label a brand as a fast food restaurant such as quick service, good taste, and low prices. These are fundamental features and benefits of product category that it belongs to. Point of difference, on the other hand, comprises of strong, favorable and unique associations for a br and based on attribute or benefit association in the mind of customer. It is associations that customers believe that they couldnt find in the competitive brand. It is considered by functional basis, performance-related consideration and imagery related criterion, which are competitive strengths and insight about consumers motivations. Reeves and Ted Bates advertising agency (1950) also support the common concept of PODs in terms of unique selling proposition (USP) that promoting use to compel customers to buy product that competitors could not race. For instance, fast-food chain Subway uses the healthier benefit as PODs compared with other quick-serve restaurants that supported by less fat attribute. Nike, for another example, claim of superior performance in athletic shoes. Nowadays, business environment is becoming more intensively competitive. Marketers must certify that their brands constantly amend to stay s, at the same time as keeping on the true core values (Aaker, 1991; Keller, 1999). There are many reasons that make a firm to reconsider about its brand position which could be environmentally driven, Consumer driven, Competitor driven, and company driven. The environmentally driven can cause by economic issue, political issue, or the green movement. Consumer driven is able to be the change of consumer needs and lifestyles or the attractiveness of alternative target markets . Moreover, the driven from internal of company usually be a change in company strategy or gaining of new technology or other asset that provides the brand a competitive advantage and valuable differentiator. Finally, the essential reason that affects a brand to reposition is the competitor movement. Markets are shredded and full with proposition that rivals try to display the ir point of different and superior positioning. Then, the brand may be faced by a new stronger positioning. Often, competitive advantages survive for only a short period before competitors attempt to match them, which may harm the brand positioning in terms of building satisfactory distinction benefits over their contenders (Clancy and Trout, 2002). Thus, brand should react by using repositioning strategy to change and stay contemporary and fresh in the eyes of customers. Trout and Ries () propose an idea of the repositioning that involve with competition, change, and crisis issues. Firstly, repositioning can compete the rival by discriminate the brand or product and add value to it. Secondly, since time pass by, brand should update itself and make connection to target customer by using technology and communication and multimedia assets. Finally, repositioning can cure the crisis especially the cost issue. Ryan et al ()also gives the meaning of repositioning that is the way to re-ad apt brand position the consumers thought to change the way in which a firms product or service is apprehend. Basically, positioning and repositioning are the same; they are both process of getting ownership of a place in the thoughts of the target market that is proper, differentiating and fascinating. These two activities are , likewise, bases on the Customer Based Brand Equity (CBBE) Model settled by Keller in 1993 which defined as the different effect that consumer knowledge has on the customers response to marketing activity. To clarify, this paper will show the illustration of two repositioned brand of the automobile industry in both successful and fail way. Begin with brand that succeed in repositioning that is MINI, The MINI (original named Mini) is one of the most well known brands in the car industry, and indeed the most prosperous British car in terms of volume sold (Birmingham Mini Owners Club, 2002). It was launched in 1959 by British Motor Corporation. It was originally designed for four people seat, in a small size, practical, easy to park and economical. Also, priced was inexpensively. This responded to a fuel shortage, and the need for more efficient city cars. The Mini Cooper was designed and commercialized as a faster and sporty version of the Mini that would allow the car to compete successfully in rallying. Moreover, in 1969 the Mini was placed on the film The Italian Job. Due to the combination of the Minis rallying success and celebrity style reputation so it became a necessary fashion accessory. It gained the cultural status that considered as a British icon. The Mini Coopers status was variable between the 1970s and the 1980s as the license for the brand was sold to Spanish and Italian companies. In 1994, BMW bought the Rover Group, the owner of the Mini and launched the line in 2000. BMW still used the Mini brand to unite old and new to form explicit and consistence profile, but a bit change in name from Mini to MINI. Launching the New MINI had task to preserve the MINI from becoming a fad. Therefore, business strategy of BMW is to position the MINI as a symbol. It target young groups of customers that are urbane, stylish, individualistic or characteristically take their own path, value and quality consider, love to drive, and a trendsetter. To meet the target market need, characteristic, and lifestyle, Mini brand came out the repositioning strategy that tried to attract customer in both logical level by the products performance and insurance of quality, and at a sensational level by the value of the brands image or product aesthetics. At the rational level, MINI keeps the perception of a small premium car. It emphasized in practical and brand heritage about being an economy small sport car that have a different and new technical base. There are three main competitive advantages that support the aspect; custom design, modern quality technology, and outstanding safety. Firstly, MINI has an extensiv e variety of equipment along with paintwork choices, applications on the external and rare materials for the internal that make MINI customizable and can be differentiate. As a result, it offers customers to choose their own style MINI to express and show their own brand personality. Secondly, the quality dimension, it involves; body structure setting new standards, the powerful engines, the most progressive suspension technology, which makes driver feel a go-kart experience. Thirdly, the safety system guarantee excellent safety airbag system, which makes the MINI one of the safest and the most reliable cars in its category. At an emotional level, the MINI stressed on the fun facet, play with the slogan fun to drive. Thus, MINI attempted to create brand personality of it as fun loving, outrageous, cheeky, trendy, sporting and attractive. The victory of the MINI brand repositioning can be analyzed in many aspects. Firstly it achieved in clearly defined its target market so it could offer the brand attributes or benefits that meet the target needs and, also, was able to compete with the relevant brands in the sporty compact cars market such as Honda and Volkswagen. Likewise, MINI did not forget to offer the Category points-of-parity; it provided essential and credible attributes that a car should have to customers. Additionally, MINI can prove strong superiority on its attribute and benefit and, too, consumers can be swayed. MINI brand associations met three criteria that can correctly be good at a point-of-difference; desirability, deliverability, and differentiability. First of all, the MINIs target customer was given a persuasive motive to believe by MINIs pose on exclusive design, up-to-date quality technology, excellent safety, plus fun emotion. Accordingly, they can feel the relevance in both performance and emot ion. These advantage associations are hard to compete. Also, MINI got benefit from the combination of two legacy advantages; British heritage and BMWs German heritage that effected to customer perception. The former British heritage included construction in England, iconic scheme, fun and sporty sensation. The later German heritage BMWs consisted of the certifying in excellence of production and technology along with the premium car segment. Moreover, the company can really deliver favor attributes and benefits, in the other words, MINI could sent the promise unique joy at an attainable price to its consumers. The product design and its marketing campaign supported the desired associations. Their unique, specific and complete forms of advertising resulted to minis repositioning accomplishment. The customer was underlined that possessing and driving a MINI is fun, at the same time, also promoting brand personality and the idea of smaller is better. In every touch points, from the bil lboards to the showrooms, everything is branded that pararell with the set position. Finally, associations of MINI brand are strong in differentiate about history related, product related, and emotional related that can claim distinctiveness and superiority against relevant competitors. Whilst MINI brand repositioning has been very successful, Oldsmobile brand, contrastingly, had left customers confused. The Oldsmobile brand is a case of the failure brand in repositioning. Oldsmobile is one of the brand legends in US car history. It was in the portfolio of General Motors (GM) same as Chevrolet, Pontiac, Buick and Cadillac. It was a pioneer brand that launched the first car with chromeplated Trim and front wheel drive. Also, it was be the first production line car in the US with a fully automatic transmission, which is Toronado model. The brand was popular for many decades until there were problems that shake the strength of brand and have to end the production in 2000. The reason behind the brand failure can be divided in terms of positioning in three parts. First of all, around 1980s onwards, when GMs technology had cutting edge begin with the Chevrolet engines were substituted ad diesel engines were given as an option, it ,afterward, stopped maintaining and emphasizing the unique selling proposition of Oldsmobile and make the brand to be uniform like others. Consequently, Oldsmobiles is devalued its positioning in advance automobile in sportiness and innovation .It lost its advantage edge and looked very similar to other GM cars, with only small differences. Additionally, due to its brand name, there is an effect of the name old to the perception of customer that mislead to be perceived as outdates brand specially among teenage segment. As a result, marketers of Oldsmobile tried to reposition the brand and adjust the brand image with Its Not Your Fathers Oldsmobile slogan and ran advertising to describing the point. Unfortunately, this customers couldnt recognize reasonable about age association and still perceive that Oldsmobile is old-fashioned (Levinson,2005). One Brand Week article, published in February 2001 gave a recommendation to the Oldsmobile that instead of attempt to be younger, it should better accept the exist brand, with its older profile, search for older customers insight and give them a communication that fascinated to their needs. It could be possible, as the Oldsmobile had been considered an innovator in its field, even though it had never been a youth brand. Also, the process of this repositioning was rather impulsiv e operation. The customer perception should proceeding adjust for example, from old brand to adult brand to, eventually, younger brand. Moreover, Oldsmobile had endeavoured to lift its position to be a luxury brand by changing logo and make many product variations to enter European market. However, the principal notion of Oldsmobile was to manufacture a low-priced car for the masses and discounting strategy to sales was still used that against the repositioning aim, thus, consumers were confounded. Again, their memories with the earlier brand image still ran deep. Ultimately, General Mortors shut down its Oldsmobile section. Refer to the case, there are many factors that make Oldsmobile incapable to success in repositioning. Begins with the target market, it attempted to target younger consumers and affluent market without finding those customers insight. While there were overwhelm of competitors that pierced in the same target. Thus, introducing trendy new Olds cars were too late. Oldsmobile did not carry on the brands new promise; it just created the tag line Its Not Your Fathers Oldsmobile but did not do anything on product or service programs to stress the claim. The product reforms did not meet wishes of new clients. By reason of deficient product development plus inconsistent brand communications, it did not have power enough to change the targets perception that Oldsmobile is a youthful, modern brand. Sharfman(2001) states that this slogan excluded both newer and elder purchasers. The reason that might be it had not done enough through its designs, contemporary images, and marketing mix, especiall y to the customers who do not have high involvement in the brand. They saw no advantage and no distinction, and no emotive association. In addition, it abandoned their competitive advantages which are a sporty and innovative, based on its heritage. Consequently, the trusted and believable personality of Oldsmobile was destroyed. In addition, to be in the upper market, Oldsmobile did not do well on credibility. Price levels did not represent the new willing position. Also, it was not able to form a unique emotional advantage or identity component of brand equity that is related to its customers. For these reasons Oldsmobile turned people off. In a nut shell, brand positioning is a strategic concept that marketers make a band image to sit in a unique room in the mind of the target market by a customer-focused base value correlated to competitors. Furthermore,There are factors require brand managers to reconsider about their brand position such as altering customer needs, increasing competitive pressures and changing of the company own structure. The BMW MINI case shows an example of how a brand cans success in repositioning. It created effective brand associations that consumers perceive a brand dwell in a favourable, differentiated and credible location in the minds of consumers. Thus, MINI gained trustworthiness of the product position by information given by brand. Although many brands are desired to become resurrected and famous again, often, repositioning brand fail in changing the image in the mind of customer as the mentioned case of Oldsmobile. It underwent from a lack of strong positioning since targeted goal that it did not have ability to send the promises or new benefits. Also, elements of marketing mix did not go along with new position such as the product improvement and the price. As a result, marketers should carefully redefine brands target market, stick on their needs and expectations, then, find the right and available place to be in their minds, which unique, certifiable, and satisfactory. Finally, the new position should be communicated properly and consistency.

The Ambiguity in Hawthornes Young Goodman Brown Essays -- Young Goodm

The Ambiguity in â€Å"Young Goodman Brown†      Ã‚  Ã‚     The literary critics agree that there is considerable ambiguity in Nathaniel Hawthorne’s â€Å"Young Goodman Brown.† This essay intends to illustrate the previous statement and to analyze the cause of this ambiguity.    Henry James in Hawthorne, when discussing â€Å"Young Goodman Brown† comments on how imaginative it is, then mentions how allegorical Hawthorne is, and how allegory should be expressed clearly:    I frankly confess that I have, as a general thing, but little enjoyment of it, and that it has never seemed to me to be, as it were, a first-rate literary form. . . . But it is apt to spoil two good things – a story and a moral, a meaning and a form; and the taste for it is responsible for a large part of the forcible-feeding writing that has been inflicted upon the world. The only cses in which it is endurable is when it is extremely spontaneous, when the analogy presents itself with eager promptitude. When it shows signs of having been groped and fumbled for, the needful illusion is of course absent, and the failure complete. Then the machinery alone is visible and the end to which it operates becomes a matter of indifference (50).    When one has to grope for, and fumble for, the meaning of a tale, then there is â€Å"failure† in the work, as Henry James says. This unfortunately is the case of â€Å"Young Goodman Brown.† It is so ambiguous in so many occasions in the tale that a blur rather than a distinct image forms in the mind of the reader.    The Norton Anthology: American Literature states in â€Å"Nathaniel Hawthorne†:    Above all, his theme was curiosity about the receses of other men’s and women’s beings. About this theme he was always ambivalent ... ..., Nathaniel. The Complete Short Stories of Nathaniel Hawthorne. New York: Doubleday and Co., Inc.,1959.    James, Henry. Hawthorne. Ithaca, NY: Cornell University Press, 1997.    Lang, H.J.. â€Å"How Ambiguous Is Hawthorne.† In Hawthorne – A Collection of Critical Essays, edited by A.N. Kaul. Englewood Cliffs, NJ: Prentice-Hall, Inc., 1966.    Martin, Terence. Nathaniel Hawthorne. New York: Twayne Publishers Inc., 1965.    Melville, Hermann. â€Å"Hawthorne and His Mosses.† In The Norton Anthology: American Literature, edited by Baym et al.   New York: W.W. Norton and Co., 1995.      Ã¢â‚¬Å"Nathaniel Hawthorne.† The Norton Anthology: American Literature, edited by Baym et al.   New York: W.W. Norton and Co., 1995.    Wagenknecht, Edward. Nathaniel Hawthorne – The Man, His Tales and Romances. New York: Continuum Publishing Co., 1989.      

Civil War Medicine :: essays research papers

Civil War Medicine In the Civil War era medical advances were few and so were surgeons. This time period is known in medical history as the â€Å"Medical Middle-Ages†. This was the beginning of the technology of today. In this time doctors or physicians were known as surgeons. At the beginning of the war the United States Medical Corp. consisted of less than one hundred people on staff. This included the United States Surgeon General, thirty-six surgeons, and many assistant surgeons. Soon after the war started twelve of the thirty-six surgeons left for the Confederacy. Though the Confederacy had few surgeons they kept up the pace very well. It was because the surgeons knew very little about diseases that two out of every three soldiers that died in the war died from disease. Most soldiers died from diseases such as measles, mumps, and whooping cough. There were also many deaths from the lack of cleanliness in the hospitals. In some cases they would reuse wound dressing and put some straw over used bedding and dirty floor. When the top layer got dirty they would put a new layer on. Most of this changed when women were allowed to help in care for the men. It was Dorothea Dix and Clara Barton who were first to offer their help followed by many women’s organizations. Most of the women who offered their help and support had to do so by voluntary acts. Dix was appointed Superintendent of Women Nurses. One of the standards that Dix established for her nurses was that they be plain looking and middle-aged. Recruits nicknamed her â€Å"Dragon Dix†. Contrary to popular belief surgeons did use anesthesia in most surgeries. It is stated by Geocities that â€Å"A patient only having a bullet to bite was basically a myth†.

California Bullet Train

Okay my current event is on the california bullet train. This train will go from San Francisco to Los Angeles. The state senate just recently gave 8 billion dollars for the first part of the 130 miles of track and also a couple other local transit upgrades. It was a tough win for democratic leaders because they got the bare minimum of 21 votes which were all democratic votes. This was a victory for Governor Jerry Brown and the Obama administration who have been pushing for this. It would also be the first bullet train in the U. S.The train will begin construction in the central valley from Bakersfield to Madera, which will cost about 5. 9 billion. Out of the 5. 9 billion, about 3. 2 billion is federal money and 2. 6 billion is state bonds. The train will travel at 220 MPH and get you to L. A. in about 2 and a half hours. There is also 2 billion for other rail projects, like the electrification of Cal train in the bay area and improvements for the Metrolink in Los Angeles County. With the electrification of cal train, the trains would be much lighter, quieter and put out 90% less pollution then the current diesel engines.They will be much safer, they will start and stop much more quickly then before, and will also be compatible with the rails they currently use. The proposition for the bullet train was first on the 2008 ballot and was then approved t, it gave 9. 9 billion to the project, since then the project has had delays and rising costs. In 2008 the total price of the bullet train was 33 billion, when voters okayed it. Now the estimated cost has more than doubled at 68 billion and the completion date was pushed from 2020 to 2028. A Los Angeles times poll in may showed that 59% of voters would reject the plan if it were back on the ballot.There is still a lot of work in the way before they can begin construction and is unclear when it will begin. They have to fight off five current lawsuits against the project, they have to negotiate with property owners alo ng the route especially big farm businesses, and have to comply with californias strict environmental laws. Republicans led by LaMalfa are creating a petition to put this rail line back on the ballot, but it is unlikely because the measure wouldn’t reach the statewide ballot box until November 2014, which is 18 months after construction is scheduled to start.I chose this article because it I think this would be a great addition to our state because it would open up many jobs which we desperately need. It would also take many cars off the road which would be a nice change in congested areas and would also reduce the amount of flights from sfo to la. In the beginning it would be expensive but later on in the future it would pay off with much more I don’t know why we are building this now while we are in a recession and not back in better times.I think they should have built this years ago. California needs more transportation like this and hopefully this could spark more trains to be built to replace the use of so many cars. I don’t think this article is biased because it is showing both points of view of people who want it and don’t want it. If I had the power to build this or not, I would have built this years ago because I think right now we need to put that money to better use such as education.